Tuesday, November 29, 2011

Some LinkedIn Basics | via Tim's Strategy™

Using LinkedIn: A Few Simple Reminders | Tim's Strategy™:

At the risk of sounding like a broken record, LinkedIn is a fantastic social media platform. I use LinkedIn for a variety of uses: staying on top of industry news, making connections, and yes, even self-promotion (*blush*). I use some specifically targeted groups to stay even more informed. LinkedIn has so many features now, it's easy to forget its basic underlying purpose: making useful and meaningful connections. As Tim Tyrell-Smith from Tim's Strategy (@TimsStrategy) reminds us, LinkedIn has a simple purpose, and keeping the basics in mind can help us to realize (or re-realize) the value of using LinkedIn. Tim offers the following simple reminders:

(1) Join LinkedIn
(2) Complete your profile
(3) Connect with Friends, new and old
(4) Research your target companies
(5) Resist the temptation to connect with every group and person on LinkedIn

The first couple reminders may be obvious advice, but there might still be some naysayers out there. As I've said repeatedly, you cannot ignore social media. So, if you're holding out, or think you're resisting temptation, the first two reminders are unbelievably importnant. Join LinkedIn, if for no other reason, then to at least to have an easy-to-find (ie appearing at the top of search engine results) and accurate resume or bio. For example, my law firm bio is not as easy to find as my LinkedIn profile.

Making connections is easy, but there's an art to it. I agree with Tim, the connection standards on LinkedIn are more rigorous than other sites, such as Twitter. LinkedIn is billed as a professional networking site. As such, to use it effectively you want to build your network on trust. The easiest way to have a trusting network is to connect with people you actually know or have actually been introduced to. If you haven't been using LinkedIn as of yet, then start with your friends and colleagues, old and new. I promise that people you know are already using LinkedIn.

There are other ways to build trust too, such as by actively building your brand with contribution on LinkedIn. Join groups that interest you, and be active in them. If you're not sure which groups to join, start with alumni groups and industry specific groups. For example, I'm a member of several alumni groups for my undergrad, law school, and masters degree programs. In addition, I've joined the LinkedIn groups for organizations I already associate myself with, such as the American Bankruptcy Institute or the Illinois State Bar Association. Find groups that have active and worthwhile discussions, and try to participate in them.

Having a network of connections that know you on LinkedIn is key. You can use your connections to introduce you to the people you want at companies or businesses you're targeting. To be effective, an introduction on LinkedIn needs to have a level of trust behind. In other words, it's a virtual personal referral. Sometimes we need to remember the basics and get back to effective connecting with LinkedIn.

Thursday, November 10, 2011

Networking—It’s Just Building Relationships


When we talk about networking, it's easy to gloss over the basic underlying concept: relationship building. The word "networking" has become a term of art (as we lawyers like to say), and gets tossed around freely by just about everyone to seemingly mean just about anything. Networking has become this "thing" that everyone says you need to do. You need to network to find a job, to secure new clients, to develop your brand, to find a  fourth for a scramble, to book a florist for your wedding, to fill your fantasy football league, to etc, etc, etc. You get the point.

Because networking has taken on this mystifying personification, it can be an overwhelming idea to someone who doesn't actively "network", even if they have decided to start (or at least believe they need to). If you don't know where to start, it seems like a pretty uncomfortable endeavor.

It doesn't have to be uncomfortable though. We need to remember the basics. What is networking? To me, networking is simply building relationships. There are a number of different ways to get your feet wet. Whether you are at an organized networking event, or just focusing on reconnecting with past colleagues, classmates or friends; networking is simply fostering relationships. Truly, it's not that bad. There is no secret formula or only one right way to do it. Just find what works for you and stick with it. To get comfortable, try building one relationship at a time, over coffee or lunch. Get use to connecting with people by reconnecting with someone you already know. Build a relationship off of a relationship that already exists. This is where I started. While I was building my comfort and confidence, I honed my networking skills by reading as much about "networking" as I could. There are a lot of materials available, so take some time to find what works for you.

Thursday, October 27, 2011

Linkedin has Incredible Value to Seed Planters


Above I've linked a quick article about the do's and don'ts of using Linkedin. The article appears on Revenflo.com, it may contain only common sense pointers, but it's short and relevant. To start, if anyone has ever heard me speak about networking (some like to call it "preaching"), they know I love using a particular gardening metaphor I first heard years ago at a networking event in Chicago. It goes something like, "your network is like a garden, you need to water it from time to time to make it grow." I wish I could remember the origins of the metaphor to give it proper recognition, but not only has my memory failed me, so has my trusted Google search. Regardless, I love what this stands for. It's about building relationships and growing those relationships.

The article uses a similar metaphor by noting "the value of planting seeds and tending them through relationship for, perhaps, but maybe not, a harvest that may come down the road." It must be my central Indiana roots, but the agricultural metaphors perfectly portray my views on networking. If your goals in networking are to build a relationship, add to that relationship, and then perhaps gain from it down the road; then Linkedin is an excellent tool. I've incorporated my favorite quote from the article as the title of this post, "Linkedin has incredible value to those who are seed planters." 

I use several social media outlets, but I find myself using Linkedin more than any others. For one, it's relevant to my business, and I've found it easy to tailor my updates to only those with potential relevance to me. Some people misuse Linkedin, and some people don't use Linkedin as it was originally intended, to foster new connections. I've discussed the benefits and how to use Linkedin in the past in a few pieces: What's Your Online Footprint Saying?; Social Media Not Your Thing?; and the Second Degree of the Network. There's a lot of material available on how to use Linkedin. Regardless of what your take is, the article above keeps it simple and has rules everyone should follow.

(1) Don't collect connections. Do connect with more people. Make meaningful connections. Don't try to out-connect everyone by stockpiling connections with people you don't know. Instead, make connections with "a purpose of wanting to help someone in promoting their business."

(2) Don't pre-script your invites. Do make it personal and specific. I'll admit, I don't live by this rule. I have no problem with using the pre-script when connecting with someone I already know fairly well. However, if you are using Linkedin to make a new connection, or you do not know that person particularly well, then use a personalized introduction.

(3) Don't hard sell. Do be authentic. Anyone who has been active on Linkedin has probably seen the hard sell. It's best to avoid brazenly pitching your products. Rather, find discussions that relate to your expertise and add to the discussion.

(4) Don't group gather. Do join relevant groups. This mirrors the first point. It's pointless to blindly join as many groups as possible. I like to join groups that are particularly relevant to me or my practice, and I contribute to those groups when I can. It would be impossible for me to accomplish this goal in a plethora of groups.

(5) Don't be a taker. Do add value. This point is great advice. Remember that there a lot of real people out there that have fallen on hard times in the last couple of years. A lot of these professionals are working hard in avenues such as Linkedin to find opportunities. Don't be insensitive to those efforts. The article suggests finding one connection a week and offering to help them with whatever they are seeking through Linkedin. This is a reminder that Linkedin is a tool for real people, and it helps focus on building relationships through networking.

These pointers may come as common sense to some, but nonetheless I believe they are important reminders.


Saturday, October 15, 2011

8 Networking Tips to Help Us Introverts

Over the past few weeks, my posts have focused on social media and its affect on job searching, networking, and what I like to call "career development." My new obsession, seemingly, as been fueled in part by my work this past summer with law students. I've found that many students, and young professionals, don't know how to use social media to connect professionally, and many are not taking the precautions to control their online content that may have a negative impact. Recognizing both the benefits and pitfalls of your online footprint is integral in job searching and networking, but this recognition fails to really teach you anything about how to network.

I repeatedly tell my audiences that online networking and social media is a fantastic tool and powerful supplements to your networking efforts, but it cannot completely replace good, old fashioned face-to-face networking. Depending on my audience, a lot of the talk will be about the "networking theory". I feel it's important to stress to students that networking is essential in your career, and it's most effective when done all the time, particularly when you don't need it. But, like many things, networking is a term of art used by career services offices and the likes. It's difficult for some people to understand exactly what networking is or how to network. I usually field both questions.

The answer is both simple and complex. There is no magic formula to networking. Like many things in life, it's personal, so find what works for you, and practice what you find successful. The easiest thing for me is to collect tips from others, try them out, and eventually develop your own networking style. Networking can seem to come naturally to those who are outgoing, but what about those of us who are introverted or get anxiety about meeting new people. For us, like anything, it takes practice. I've come across a couple of articles recently that give some simple, but nonetheless useful pointers for those of us who have difficulty "networking."

Two short articles worth sharing are, 8 Ways To Shake Your Nerves And Network Like a Pro, by Alana Horwitz, Business Insider (this article was linked to by the one sited below, and can be found on www.openforum.com); and, Networking: Be Confident in any Environment, by Martha Newman, JD, PCC, TopLawyerCoach, LLC. Combined, these articles offer 8 easy tips:

(1) Start small. Attending large networking events can be overwhelming, so start small. You can tap into networks you already know, like old friends or acquaintances you've lost touch with. Focusing on a small group of people is an easy way to start growing your network. You never know who your old acquaintances might know. Someone you have lost touch with may be a great foundation for meeting new people.

(2) Listen. This is an oft overlooked skill which is essential to effective networking. Not only that, but it's easy for those of us who are not outgoing and not comfortable driving a conversation. For law students knee deep in job searches, I half jokingly tell all of them, follow the stereotype: lawyers love to talk, and usually really love to talk about themselves. Networking is a two-way street. Nobody wants a contact who is constantly taking and never giving back. Law students always say to me, I have nothing to give the managing partner of a firm. They couldn't be farther from wrong. If someone wants to meet a student to offer advice or help with their job search, then what they want is for you to LISTEN to them. This applies to networking in general, not just job searching. Listening is a great way to get to know someone, and, for example, an easy way to discover what someone's goals may be at a networking event. It's not always this easy, but don't forget to listen.

(3) Smile. This sounds ridiculous, but I agree with the advice. I attended a networking event in Chicago years ago put on by the Chicago Real Estate Council (CREC). Unfortunately, at the time my law practice was consumed by two particular litigation cases, where my opposing counsels were not always conducting themselves with the professionalism most lawyers like to see in their practice. For a young attorney, the stressed seemed unbearable. The day of the event happened to be a particularly bad day. I was allowing the stress of these cases to affect me outside of the office. I was approached at the event by a real estate partner at a small/mid-size firm in Chicago. I knew the firm well, and may have enjoyed working there. I wasn't rude, but let's just say I wasn't my usual smiling self. Our conversation was very short, and he quickly moved on. I have always regretted that moment. Moral of the story, I should have smiled.

(4) Find Common Interests. This goes hand-in-hand with the first tip. Start small. Find something you're interested in and get involved. One of the articles suggests attending a wine tasting event, great suggestion. Meet people at a smaller event who also enjoy drinking wine. Events like these are less intimidating environments and give everyone a conversation starter, the wine.

(5) Be Prepared. The articles suggest having an amusing story to break the ice or fall back on if you get nervous. This can be a good suggestion, but I think your preparation better served by focusing on the common interest, or theme, of an event. For example, if your at a business networking event for an alumni club, it's easy to ask how active an attendee is with the club. If there's a speaker at the event, use that as a conversation starter. Throwing out a random story about a past job might not always be a safe fall back. If the conversation lends itself to that, then by all means go ahead. The important thing here is to prepare yourself to drive the conversation if you have to. This can be difficult for us introverts, so try to prepare with something simple. Ask a simple question and be prepared to listen.

(6) Don't Be Late. The articles make a great point, if you arrive late, most of the attendees may already be involved in conversation. It might be a lot harder to break into one, and it definitely be a little more intimidating to do so. I was early to one of the first true networking events I attended. I had no idea what I was supposed to do, and I was actually early by accident. I was approached by the person who organized the event and she quickly introduced me to two people. I must have had that deer-in-the-headlights look. Like any true Domer, I had already found my security blanket, the bar and a beer in my hand. That might have tipped her off that I needed help. Being early allowed me to helped by one of the volunteers at the event. Had I arrived late, they might have been already tied up and been unable to help my lost soul.

(7) Volunteer at Networking Events. This is probably one of the best tips out there. If you volunteer to be a greeter at an event, you are forced to talk to virtually everyone. This forces you to get past any anxiety you might have about meeting new people. It also puts you in good favor with the people who organize the events, who are then more likely to introduce you to some of their contacts.

(8) Use Social Media. I know, back to my obsession. I just can't get away from it. Use social media to follow up with people you meet. Connect with them; send a link you think they might find interesting; use it to keep in touch and schedule an "informational interview" (another career services term of art). There is a ton of materials out there concerning how to use social media. Try to find some advice that discusses using social media in your industry. Someone in sales may use it differently than a lawyer does. Also, read my recent posts, and don't worry, I'm sure I'll be revisiting this soon and often (it is an obsession after all).

Remember, there is no secret way to network. There are definitely ways to network that have proven to be effective, and there are definitely things that don't work. If you're thinking about networking and trying to get better at it, then you're already ahead of most people. Like GI Joe used to tell me, knowing is half the battle.

Tuesday, October 11, 2011

How Do You Protect Your Online Image? - Could You Survive a Social Media Background Check - Law.com - LTN

Could You Survive a Social Media Background Check?:

Being conscious of your online content is a theme I've been focusing on for the past couple of weeks. How social media affects your career development is a hot topic in recent career commentary. I've come across countless articles and blog posts concerning both how to use social media as well as what not to put on it. The article linked above, which comes from Law Technology News on Law.com, is one of the better articles I've read recently on how social media and online profiles can harm your job search.

The articles states, "as of September 2011, the U.S. Bureau of Labor Statistics reported that 14 million people are unemployed." This figure should be eye-popping. With every advertised job opportunity, a hiring manager or recruiter is likely to receive hundreds, if not thousands, of responses from interested job applicants. As I've stressed before, monitoring your online footprint is becoming more and more important. The social media background check "is considered new, [but] it's actually been in use for quite some time." Many employers are using the internet and the popularity of social media to conduct online background checks of potential candidates before you would ever be invited to interview for a position. I recently discussed how employers are using social media to screen candidates in my earlier post titled "What's Your Online Footprint Saying?", and I discussed the importance of knowing what information you are making available to the public in the post titled "Google Yourself!"

The article from Law.com goes even further. It explains that presently, employers have the option of using companies like Social Intelligence Corporation to conduct FTC-approved background checks on potential employment candidates. I'm not sure if Social Intelligence Corporation is the first of such companies to be approved by the FTC, or if it's just an example cited by the article. Regardless, "Social Intelligence scours the internet for everything prospective employees may have said or done online in the past seven years. The company then assembles a dossier with examples of professional honors and charitable work, along with negative information that meets the employer predefined criteria...." This predefined criteria could be things such as: "online evidence of racist remarks; reference to drugs; sexually explicit photos, text messages or videos; flagrant displays of weapons or bombs; and clearly identifiable violent activity."

If you've never considered how your online activity could affect your career, you need to take a second look at your past activity. The article offers six pointers to help you survive a social media background check. Here's a quick overview of the advice offered, but read the article for expanded content. Trust me it's worth the read:

(1) Google yourself!!! I have stressed this several times. It's important to research your own social media background check to figure out what your potential problem areas are. 

(2) Change your privacy settings on social networking sites such as Facebook.

(3) Go through your online photos and photo albums.

(4) Self-sensor your posts, such as status updates and comments. It's worth going through past posts and deleting any post that could be viewed negatively by a potential employer or professional contact.

(5) Re-evaluate your online "groups." Steer clear of joining or "liking" any groups that could be construed as offensive. And finally....

(6) If you blog, re-read your entries from the perspective of a potential employer. Remove or edit postings that could hinder your job search or career development.

You need to be pro-active and conscious of your online footprint and what it says about you, not only to prospective employers, but to all of your professional contacts.

Monday, October 10, 2011

Fifteen More Law Schools to Be Hit with Class Action Lawsuits Over Post-Grad Employment Rates « Above the Law: A Legal Web Site – News, Commentary, and Opinions on Law Firms, Lawyers, Law School, Law Suits, Judges and Courts


So news about class action suits against law schools for allegedly misrepresenting their post-graduation employment data is not really in line with my previous postings. However, this one kind of hits home for me. By the time I was a 3L in law school, I was beginning to believe that the pre-admission hype about my career opportunities after graduation wasn't exactly feasible. I graduated in 2004. My class should have been reaping the benefits of the booming economy being led by the real estate industry. That said, reality was far from that. It was difficult to find employment for the class before mine, for my class, as well as the following. I haven't seen any official data, but by keeping my ear to the ground it seems to me that the career opportunities for fresh law school graduates have gotten progressively tighter with each year. This year seems to be the first time that hiring of new-grads has picked up a little bit since at least 2008.

For this reason, I fully believe you have to distinguish yourself. The legal market is over-saturated. There are seemingly more and more lawyers graduating from law school, but fewer and fewer jobs to support them. The article states that these additional 15 schools are being targeted "because they are in 'markets that are saturated with lawyers, making the statistics implausible.'" There are plenty of attorneys out there. Because of this, when it comes to the technical aspect of performing legal work, we're all replaceable. You have to distinguish yourself from the masses.

In my view, the best way is through networking. Your professional relationships and how you use them have value. This is obvious when it comes to business production and bringing in new clients, but it goes beyond that. Your relationships with other members of the legal community or with a referral network add value to your career and your firm. The ability to confidently refer a client to another attorney to handle a problem outside the scope of your work translates to happy and satisfied client. Not to mention, maintaining relationships with other members of the legal community also leaves doors open if you decide a career move is appropriate.

For the new grads, networking is a way to find those opportunities that go unadvertised. Over the past 3 years or so, on campus interviewing has slowed incredibly, if not dried up completely. So how do you find all the other opportunities out there with the firms, businesses, or agencies that don't participate in OCI? The answer is simple, networking.

Your network alone can make you stand out. The referral you get for an opportunity can already put you ahead of other candidates. I think the one thing this article and these class actions suits can tell us is, very few are handed a job out of law school. You have to work to find your opportunities. Get interested in networking, gather as much information as you can about it, and develop a networking process that works for you. There is no magic formula. If you take the time to recognize its importance and pay attention to your efforts, you are already ahead of the young masses. For networking tips, read some of my past posts and stay tuned for more.

Thursday, October 6, 2011

Google Yourself! I Lawyer Rating Services: What Will Potential Clients See When Searching for You? | Lawyerist

Google Yourself!


This post is a follow up to my last post concerning what I like to call your "online footprint." The article I link to above is geared towards the legal industry, but the points made are applicable to professional development in all industries.

The article's title refers to lawyer rating services, such as Avvo, Martindale, Super Lawyers or Lawyer Ratingz; however, the content of the article is directed at the need to be conscious of your online persona and how potential contacts are viewing such. As with a lot of industries, potential clients in the legal industry rely heavily on relationships and trust when vetting attorneys. In the past, this process occurred entirely offline. While relationships and trust are still extremely critical and relevant today, the same vetting process now occurs at least in part online.

More experienced professionals can be notorious for rejecting technological advances. Surprisingly, there are a number of students I've met with recently that are also under-utilizing some of the tools available to them. This can be a potential mistake no matter what industry you are in. An important question to ask yourself is, what tools do my target contacts use? Are they using social media? Are they blogging? Do they research online? I bet the answer is yes to a lot of the questions you'll ask yourself. 

So, what's my point? You need to have an online presence. As a lawyer, your law firm's website should do a pretty good job of describing your experience and the nature of your practice (if you don't have a firm website, get one). But, there's no guarantee that your target audience will ever see your law firm's web page. A great pointer offered by the article is to create, claim and update your various social profiles. "Often, these 'search authoritative' sites will out rank your own website in search engines."  Your public Linkedin profile will almost always appear in a google search for your name before your law firm, or other employer's, profile does. Make sure your social networking profiles (the ones used for professional purposes) are up to date and contains relevant information you want potential clients to see. 

As for lawyer rating sites, like the article does, I'm going to go ahead and gloss over them for now. The personal referral (i.e. trust and relationships) is still king and plays the most crucial role in developing and using your network. The role of the online footprint is to supplement your good work and reinforce your networking efforts. Too many people are using these resources to simply ignore them.

Saturday, October 1, 2011

What's Your Online Footprint Saying? | How Are Employers Screening You Through Social Media? | CAREEREALISM

WHAT'S YOUR ONLINE FOOTPRINT SAYING?


Using social media can be a tricky thing when it comes to career development. You want to establish an online footprint, but it needs to be a professional reflection of that "you" that you want potential employers, clients or contacts to see. It's easy to let your online presence damage your reputation.

Above I link to an article about employers and recruiting screening potential candidates through social media. If you haven't realized yet that your online presence can and will impact a job search, then you need to. The article states that "recent studies indicate that 85% of employers and 100% of recruitiers will look you up on Linkedin before calling you."

First things first, as we sit here today, Linkedin has established itself as the premiere social networking site for professionals. This will probably not always be the case, but it is right now. If you don't have a Linkedin profile, you should. It's free and easy to create. No, I'm got getting paid money to endorse them, but it's a site I use often and in a variety of ways. The groups are a great source of industry news, as well as industry specific opportunities. It's also a great supplement to your networking efforts (it will never replace traditional, face-to-face networking, but can definitely help it). One of the ways I use Linkedin is to keep track of my network. I can see when my contacts move companies, get promoted, publish an article, or like recently (for those of you who have read my recent posts) are referenced or commended on CNN Money or the like.

So how do I use this information? I use it to water my garden and keep my network fresh. A friend of mine from college recently left his position at a bank in the Kansas City area for a new opportunity with another bank in town. I congratulated him on his move, and through that we have reconnected. In fact, we already have plans to meet up to tailgate at the upcoming Notre Dame / USC night game in South Bend this year. While this will clearly be a social call, I happen to represent banks in my legal practice, and his new employer is not currently on my client roll call.

So, hopefully I've given you a glimpse of some of the benefits of having an online footprint and using social media tools to your advantage. Now how do you protect your image, particularly when job searching. As the article above describes, first Google yourself. If you use them, Google variations of your name too. My business card says "Nathaniel", but those who know me know I go by "Nate." This will give you an idea of how your online footprint is showing itself.

The article continues to briefly cover Facebook, Linkedin and Twitter. If you're using any of these, take note of the author's advice. As I stated above, for me Linkedin is the clear leader in professional social media. Facebook is definitely more social than professional. For that reason, I keep any and all social updates confined to my Facebook account, and I put all of my professional or career related updates on my Linkedin account. I protect myself by keeping my privacy settings such that a career contact cannot see my Facebook profile without also knowing me socially. As a general rule of thumb, Facebook and similar sites are for "social" networking, and Linkedin and similar sites are for "professional" networking. This seems to be how the general populous treats these tools, so you should too. Posting strictly "social" updates on Linkedin can be damaging to your career.

If you use Twitter, you need to always think about how you want to be perceived in your career. Do you tweet useful information, or are you sending out potential career damaging updates? It's still to be seen how newer sites such as Google + will play out. Right now, I treat Google + as a mix of Facebook and Linkedin, but I'm always conscious of the information I publicize. The best two tips from the article are to restrict public access to your "social" profiles, and to make sure your profile picture is always one that you want a potential employer to see (remember profile pics are always public).

There are a lot opinions about using social media out there today. Just remember to use your best judgment and always keep in mind that a potential employer or client my be seeing whatever you are doing online.

Wednesday, September 28, 2011

Are “Years of Experience” Requirements Fair to Younger Workers? | BNET


Recently I've spoken to several groups of law students about the importance of networking and its benefits for recent grads and new lawyers. When I spoke at Notre Dame's law school, the program was aptly titled, "Networking for New Lawyers." Due to these recent discussions, I've been paying particular attention to material and advice geared towards entry level candidates. I recently came across a short piece, actually a response to a question to the author, which focuses on the "years of experience" requirements that are often present in job postings. The piece appeared on bnet, part of the CBS interactive network and is linked above and throughout this post.

The question posed to the author, are years of experience requirements fair to young workers? It's frustrating as a new grad or a young worker looking for opportunities when everything out there seems to require some minimum threshold of experience. The truth of the matter is, today's market is an employer's market. Hiring inexperienced talent is an expensive business to be in. This piece paints this picture perfectly: "So, when a manager has gobs of time and cash and all that, she's willing to take the risk of hiring someone without enough experience and train him herself. When deadlines are tight, finances are tighter, and stress levels are high, she wants to hire someone that someone else has trained."

In the legal industry, as well as others, there is added pressure from clients. There have been grumblings the past couple of years, particularly in biglaw, that in a depressed economy, clients are paying closer attention to their legal bills and are not willing to pay the cost of training new lawyers. The pressure has been to add lateral hires and not recent grads in need of training. Law schools, like a lot of academic programs, generally don't teach students the necessary skills needed to survive in the work force. The author highlights this point rather bluntly: "Sorry to say, but universities generally stink at teaching skills that help you survive in the workplace."

The years of experience requirement is out there to reduce the amount of training a new hire will need. There are two suggestions given by the article to combat this. First, she focuses on internships. Your internships are experience and can be used to meet lower experience thresholds. This is an important point, taking a summer job in college that has nothing to do with your desired career because it pays well, or you like doing it, or some other reason, may hamper your post-graduation efforts. This is good advice, but sometimes finding an internship is just as hard as finding a job.

"So, what's a younger worker to do? Same thing as an old worker: Network." Networking for the less experienced can seemingly be more difficult. You don't have the experience, and more importantly you don't have the industry contacts that someone who has been in the game for years has. But this should not discourage the recent grad or young worker. Networking is even more important to them because there is no "experience" to fall back on. Networking is a way to separate yourself from the general working population. When looking for that first job, or even a second or third, the most important thing you have might be the right personal referral. A referral from a trusted source is often the easiest way for a recruiter or employer to differentiate a potential hire from the masses of applicants. Several years ago I posted regarding personal referrals, that brief post can be found here and is worth revisiting. 

So, years of experience hurdles are not prohibitive, they are just annoying. Often they are there for a reason, but in the current employment market, they seem to be there more often than not in order to minimize the amount of training. Use you network to surpass those hurdles, and more importantly, use your network to find opportunities that aren't public postings.

Monday, September 26, 2011

From unemployment to startup - The recession: Bring it on! - CNNMoney


Congratulations to my friend Steve for being featured in this piece on CNN Money. Looks like his drive and ingenuity have led to a flourishing and successful career path.

As some readers may have noticed, I took a long hiatus from posting. There was a little too much happening in my life that forced my writing to sit on the back burner for a while. Actually, it's been long enough you can say it was in the slow cooker. Last week I put some new content up. While I don't plan on writing everyday, I couldn't pass this piece up.

The article features eight young entrepreneurs who left the file and rank employment world and followed their drive to create successful start-ups. Steve and his company Vorsight are featured in the piece. An important thing to take away from this is to remember that traditional boundaries are often more perception than reality. If you have the passion and drive, you can create your own successful career path. Steve is quoted stating, "if you can't find the job you want, you should create it."

Entrepreneurship is not everybody's cup of tea, but important lessons can be taken from this. It goes back to a simple question, in today's market, an employer's market, how do you differentiate yourself from the masses? For me, it's networking. I use my network and the way I use my network to separate myself from those around me. For those featured in this piece, it was entrepreneurship, taking a good idea and hard work and running with it. These generalizations are obviously simplifications. Hard work is behind all success stories. But being able to focus on a goal can help you excel in this current economic environment. Even in a depressed economy, there are opportunities out there, you just need to know how to better position yourself to take advantage of them. An excerpt from the article captures this sentiment beautifully:


The recession has allowed Vorsight to focus on services that companies need more than ever. A down economic environment exposes shortcomings in sales techniques. Kudos to seizing this opportunity. The other key point in that excerpt is screaming at me. The recession allowed Vorsight to attract great employees.

So if you're not ready for entrepreneurship, the question to ask is, how do you position yourself to join these opportunities? I believe the answer is networking. Being patient and persistent, and watering your network garden enough to keep yourself relevant in the front of the minds of those people who can lead you to opportunities. When companies like Vorsight are seeking out qualified candidates, it's always easier to consider a candidate from a trusted source or from a trusted personal referral. A lot of opportunities are won by being in the right place at the right time. The goal of effective networking, particularly for the job seeker, is to position themselves to be closest to those opportunities.

For me, this article is more than a few success stories. It's a reminder to stay focused, stay persistent and stay patient. Congratulations again to Steve and Vorsight for the feature.

Friday, September 23, 2011

MSN Careers - Social media not your thing? It could hurt your job search - Career Advice Article


I came across a great article today that's in line with some of the networking principles I believe in. It focuses on social media, not necessarily how to use it, but why to use it. The undertones are pretty clear to me though: use your network, and use social media as a tool.

As you know, I firmly believe that social media will never replace face-to-face networking; however, it's an excellent supplement that should not be ignored. This is a topic that I've mentioned before in a post from June 2009. While social media has grown in the past few years, so have my views on its importance. Face-to-face networking is key, but social media can go hand in hand with it. The article gives some interesting figures which show that social recruiting is where many recruiters and employers are now investing their time and money when it comes to recruiting new talent. As social media continues to evolve and impact the professional world, employers and recruiters will continue to utilize this tool. The article (which as always is linked above) is definitely worth your read.

By far the most compelling line in the article is almost mentioned in passing. The author states the following, "the Bureau of Labor Statistics estimates that up to 85 percent of career opportunities go unadvertised, which means that you have to use your network." I cannot stress the importance of networking enough. There are opportunities out there. There are employment and business opportunities all around, you just have to know how to find them. Often, that means being in the right place at the right time, but it's more than that. You have to put yourself at that right place at the right time. That's where your network comes into play. The key is to be patient and persistent. Networking is most effective when done all the time, not just when you need it. Your goal should be to stay in the front of someone's mind. When an opportunity crosses their desk, you want to be the first person they think of. Social networking is an excellent way to help accomplish that, by using it to keep more regular contact than you usually would.

I take the time once every few weeks to go through my contacts so I can effectively "water my garden." I scan through them to see who I haven't talked to in a while and to reach out to a few of them. Now, more and more, instead of browsing my outlook contacts, I'm scanning my Linkedin contacts. So, with that, read the linked the article, think about and take note of the different ways social networking and social media can supplement your network.

Thursday, September 22, 2011

An Article from ere.net - Are You Leaving Job Candidates with a Negative Impression? - ERE.net


As you know, typically my posts involve everything networking: networking events, networking tips, and my insights into networking in general. However, today I stumbled across this article, which is written as advice to recruiters and in-house HR departments. This struck a cord with me. As a past job-seeker, I too have a standing negative impression from a potential employer by their failure to remember me after an interview. The notions of courtesy that are stressed in this article run true in every facet of your career. I'm reminded of Robert Fulghum's book, "All I Really Need to Know I Learned In Kindergarten." (It's been so long since I've read that book that I have no clue whether or not that reference is even appropriate, but at least the title is so go with me).

Since I began my "grown-up" career after law school, I can't tell you how many times this situation has happened to me. Admittedly, many of those times, I was probably underqualified for a position I applied for. I was likely either a law student, or a recent graduate looking for employment with little to no experience. That being said, I was surprised and somewhat insulted when this happened to me recently during my job search when I decided to relocate from Chicago to Cleveland.

I interviewed at a handful of law firms in Cleveland for a lateral hire position during my search. The firms ranged from big law, midsize, and small firms. One of the firms, which will remain unnamed, did just what this article describes. After I traveled from Chicago for an legitimate interview with the heads of the practice group I was seeking to join, I never heard another word. I became a forgotten candidate. My practice was not an exact match for the position, but that does not excuse the lack of courtesy following the interview. I really appreciated the opportunity, regardless of whether I believed it was a good fit. I sent thank yous expressing my appreciation, only to receive no response and to never be notified of the results of the interview.

Unfortunately, I agree with the author of this article. From my experience, I believe there is currently a culture in career recruiting where it's acceptable, if not the norm, to forget about every candidate as soon as it's determined they are no longer useful, no longer a potential hire. This defies logic and defies notions of common courtesy.

With the influx of applications and resumes received for every open position nowadays, I admit it's easy to do this. However, like the author, I believe this is a problem. Something as simple as a follow up can avoid forever tarnishing a company's image to a person who is most likely an eventual competitor. So I guess my thought for the day is to remember those things you learned in kindergarten. Courtesy and thoughtfulness go a long way in the development and maturity of a career.

Wednesday, September 21, 2011

4 Reasons To Make Friends At Work - Careers Articles


This is a follow up to my post yesterday regarding the importance, and oft-overlooked value, of networking in the workplace. I came across this short blurb on the Huffington Post which gives four reasons why making friends at work is worthwhile.

The first three reasons go hand in hand. First, research apparently shows that you'll be a better worker. The research isn't cited, but this makes sense. Your overall mood in the workplace will definitely have an effect on your work product. Second, you'll engage more with your work. Anyone who is accustomed to or prefers working in a team environment knows that friendly relationships at work help foster collaberation and will keep most employees engaged. Third, you will be less negative. Negativity makes you less engaged and a worse employee. Enjoying your work environment makes you less negative towards work in general. Regardless of your job situation, avoiding or minimizing negativity is important in any career. Negativity can create a bad personal stigma that may be difficult to shed. The final reason given is obvious, but nonetheless an important benefit. Having workplace friends improves workplace communication. Communication is an integral part of any collaborative or team work environment.

Keep in mind, making friends in the work place mirrors networking in the workplace. Your goal should be good professional relationships among individuals with diverse roles at work. You can build an efficient network in the work place, and focus on bettering your work environment (and keeping your sanity).

Tuesday, September 20, 2011

3 Rules for Networking at Work - Management Tip of the Day - September 16, 2011 - Harvard Business Review


Here's an interesting "tip" from the Harvard Business Review regarding a networking topic that is often overlooked: networking at work. It raises a point that seems to be more relevant in a larger office setting, but nonetheless an interesting point.

The three rules are important and relevant to the everyday work environment. First, it's easy to deepen relationships with those that you work with or interact with daily; however, relationships with members of other teams or other departments will require more focus to foster. Second, focusing on an efficient network rather than a large network is important no matter where you are networking. The goal is not to know as many people as possible, but rather to know the right people for when the right moment arises. Focus on a broad network, not a big network. Lastly, go for the personal referrals. Find the people who have "cross-over" experience to give you a variety of introductions. Focusing on this combines the importance of the personal referral with building a broad network.

It good to see someone addressing a networking opportunity that is often overlooked. We shouldn't forget about our co-workers, this may be the easiest environment to build a network and hone networking skills.